What's the cheapest ZoomInfo alternative?

Apollo.io's free tier and $49/month Basic plan are by far the cheapest viable alternatives — you get 60-70% of ZoomInfo's value at less than 5% of the cost. For pure data lookups, RocketReach at $59/month is even more focused. Lusha's $36/month Pro plan is the cheapest with LinkedIn-native workflow.

Which alternative has the best EU/European coverage?

Cognism leads for EU mobile data depth (UK, DACH, France) due to GDPR-compliant sourcing and Diamond Verified mobile numbers. Kaspr (Cognism's sister product) offers the same EU data at 70% lower price for SMB use cases.

Which alternative has the strongest intent signals?

Cognism (Bombora-powered) and Lead411 (proprietary growth triggers) are the strongest. ZoomInfo's intent platform is still the most mature overall, but Cognism comes within 80% at 50% of the price. Lead411's job-change and funding triggers fire faster than account-level intent for SMB sales motions.

Which alternatives offer month-to-month billing?

Apollo, Lusha, RocketReach, UpLead, Lead411, and SalesLabel all offer monthly billing without annual commitment. ZoomInfo, Cognism, and ZoomInfo Engage are typically annual contracts. Self-serve pricing pages are a strong indicator of monthly flexibility.

Which is the best ZoomInfo alternative overall?

For most teams: Apollo.io for the price-feature ratio, Cognism for European depth, Lead411 for mid-market triggers, SalesLabel for agencies. There's no universal winner — the right alternative depends on your geographic focus, intent signal needs, and whether you're a direct sales team or an agency reselling lead gen.

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