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Glossary

Master the vocabulary of B2B lead generation — 15 terms defined.

A

Agency Scaling
the process of growing an agency by systemizing delivery, packaging offers, and improving retention

B

B2B Prospecting Software
tools that help sales teams identify accounts, enrich contacts, and prioritize outreach

E

Email Outreach
a structured sequence of emails used to start conversations and move prospects toward a meeting

L

Lead Generation Software
software that finds, captures, qualifies, and routes potential customers into a sales workflow
Lead Qualification
the process of deciding whether a lead matches the ideal customer profile and buying intent

O

Outbound Sales
a proactive sales motion where a team contacts prospects before they request a demo or trial

P

Prospect Research
the practice of gathering account, contact, and trigger data before outreach

S

Sales Pipeline
the sequence of stages a prospect moves through from first contact to closed deal

W

White Label CRM
a customer relationship management platform that can be rebranded and resold as your own
White Label Lead Generation Software
branded software that helps an agency or reseller attract, qualify, and convert leads
White Label Lead Generation Tools
a set of branded tools used to capture, enrich, and follow up on leads
White Label Lead Management Software
software for capturing, organizing, routing, and tracking leads under a private label
White Label Platform
a branded software environment that another company can resell as if it were its own product
White Label Reseller
a company that sells software or services under its own brand while the underlying product is owned by another provider
White Label SaaS Reseller
a business that resells subscription software under its own branding

Want to learn more?

Dive deeper with our comprehensive guides on white-label outreach.

  • Guide: White-Label Lead Generation
  • Guide: White-Label Agency Software